The intention of this working relationship was to create a single space in which Avni’s work could live. The challenge lied in a universal layout that could adapt to a variety of projects from one off projects, tryptichs, or even feature length films. The first priority was to create a recognizable and universally applicable logo mark and identity that could be applied to all future projects and live on the site. From there we created the rest of the scalable ecosystem. 
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